Ubex aims to combine artificial intelligence and advertising in a global, decentralized advertising exchange. Find out how it works today in our review.
What Is Ubex?
Ubex, found online at Ubex.com, aims to use AI to solve a number of major problems in today’s advertising industry.
Ubex believes internet users are being subjected to increasingly worsening advertising conditions. They’re facing scams through advertisements. They’re viewing irrelevant or annoying advertisements. And they’re not being compensated for their contributions to the ecosystem.
Advertisers, meanwhile, are facing similar issues: ineffective advertising, junk traffic, and complexity in figuring out multiple advertising channels. Publishers also struggle with low earnings and difficulty filling advertising slots.
Ultimately, Ubex aims to solve all of these problems using neural networks and blockchain technology. Ubex believes its global decentralized advertising exchange will be “the future of advertising”.
What Problems Does Ubex Seek To Solve?
Ubex believes users, advertisers, and publishers – the three participants in the global advertising ecosystem – are facing various problems with today’s advertising systems, including:
Users
- Irrelevant or annoying advertisements
- Overpayment for products and services due to multiple intermediaries and high commissions
- High risks due to the use of coercive advertising methods by scammers
Advertisers
- Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales
- Difficulty in figuring out all available advertising channels, leading to higher overhead expenses and the need to hire additional staff
- Ineffectiveness in certain advertising channels, with the ineffectiveness only becoming apparent after the budget has been spent
Publishers
- Struggle to find advertisers to fill advertising slots
- Face low earnings and the inability to forecast future payments from advertisers
- Payment delays and non-payments from dishonest or low-quality advertisers
Ubex believes it can solve all of these problems using a decentralized advertising exchange. Let’s take a closer look at how it works.
How Ubex Decentralized Blockchain AI Advertising Exchange Works
Ubex aims to solve problems in the advertising industry using neural networks and blockchain technology. Ubex is building a global decentralized advertising exchange where companies can advertise efficiently while publishers can effectively tokenize ad slots on their websites.
Some of the core goals and functions of the platform include:
Automate Interactions Between Publishers And Advertisers:
Ubex wants to allow publishers and advertisers to securely interact with each other without the use of a middleman – even when the two parties have no reason to trust each other. To do this, Ubex will use neural networks and accumulated data to select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results. Ubex will also have a reputation system and smart contract system to provide secure P2P transactions.
Reduce Commissions And Middlemen:
Ubex will replace middlemen with blockchain technology. That means there are no layers between advertisers and publishers. Ubex will use smart contracts to allow publishers and advertisers to interact directly with each other. That means publishers can earn more money while advertisers can lower unnecessary transactional costs.
Publishers Can Tokenize Ad Slots:
Ubex makes it easier for publishers to tokenize ad slots. Publishers can post statistics from their websites online, making it easier for advertisers to choose high-performing websites for their next ad campaign.
A Multi-Layered Reputation System:
Ubex will have a multi-layered reputation system that rates advertisers and publishers. This reputation data will be stored in the blockchain along with the full history of the individual’s operations. The goal is to reduce fraud and enable a way of dealing with the most trustworthy partners.
Pay Per Result:
Ubex describes its model as a “pay per result” model. Using blockchain technology, Ubex will pay based on each blockchain-verified results.
Advertising Campaign Management:
Ubex will give advertisers full control over their campaigns, including detailed reports and data filtering, data importing and exporting, detailed campaign statistics charts, and transparent transaction control through blockchain.
UBEX Token ICO Details
Ubex revolves around a native token called UBEX. Advertisers spend UBEX tokens from their account balances to access the smart contract and make deals with publishers.
UBEX tokens are ERC20 tokens on the Ethereum blockchain.
Of the total supply of tokens, 75% is being distributed to the community, with remaining tokens being given to the team and advisors (18%), a reserve fund (4%), and bounties (3%).
Ubex has set a hard cap of 24,000 ETH for the token sale. The cost of a single UBEX token is 0.00001 ETH.
As of April 2018, a date for the Ubex ICO has not yet been announced.
Who’s Behind Ubex?
Ubex began its life in Q4 2016 when the company launched an advertising platform exclusively focused on promoting payday loans. Throughout 2017, the company added features like an API and advertiser auctions. They eventually expanded into an advertising system capable of serving the entire internet.
Ubex is registered under the name Ubex AI AG. The company is headquartered in Zug, Switzerland at Crypto Valley Labs.
Key members of the Ubex team include Artem Chestnov (CEO and co-founder), the ex-Marketing Director for AB Inbev in Belgium. He’s a serial entrepreneur with an extensive background in European marketing operations.
Other listed members of the Ubex team include Daniel Biesuz (Head of Legal and co-founder), Guy Weissman (CTO), and Andrew Rippon (COO).
Ubex Conclusion
Ubex is a global decentralized advertising exchange that aims to make it easier for publishers and advertisers to securely interact with each other while using blockchain as an intermediary. The goal is to create a trustless, P2P marketplace where publishers can tokenize online properties and advertisers can maximize the value of advertising campaigns.
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